HOW HOUSTON GOT ITSFirst Legal
If you ask us, Houston is the greatest city in the world. And since you're on our website, we'll assume you asked. But even with all the things that make us proud of Houston — the culture, diversity, our collective story — can a city really consider itself world-class without a hometown whiskey?
That's why in true Texas fashion, we decided to roll up our sleeves and do something about it. But it wasn't a distillery out in the wilderness we had in mind. We planted ourselves right in the Heart of Houston.
And we based our name on a character of local folklore, a woman known as the Yellow Rose of Texas. Legend has it her bravery and guile helped Sam Houston win the battle for Texas' independence from Mexico.
It's with that same independent spirit we craft our whiskeys every day. Right here in the city of Houston, Texas.
More Than Just Talk
Have you ever sat around with your friends, enjoying your favorite beverage, and had a dream to create something new? We did. And it wasn’t just talk. We decided to act on it, and that’s how Yellow Rose was born in 2010.
Yellow Rose launched in the Texas market in 2012. After years of hard work and dedication, we are proud to be Houston’s First Legal Whiskey Distillery.
We don’t do it for the awards, but they do provide some nice motivation and recognition that we’re on the right path. We’ve been honored as Best In Class for our Outlaw Bourbon at the American Distilling Institute and were awarded a Double Gold for our Straight Rye Whiskey at the San Francisco Artisan Spirits.
Our Distillery Opens on September, 2014 featuring a full bar and tours of our facilities.
Putting Houston On The Global Whiskey Map
After multiple years of expansion, we partnered with Zamora in 2017 to share our whiskey with the entire U.S. and beyond. That means our Houston whiskey is now finding a home in cities around the world.
Meet The Team
Houston FarrisHead Distiller
Jason VelasquezOperations Manager
Jorge MirandaBrand Manager
Jason MacalBrand Champion
Taylor PhinneyBottling/Facilities Manager
Daniela EstrellaBusiness Operations Manager
Taylor DrechneyTasting Room Manager
Chelsea HyltonExecutive Assistant
Tonya BrineyEvents Manager
The Hands Behind the Whiskey